Services Marketing: Integrating Customer Focus Across the Firm

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Material type: Text

TextPublication details: Chennai: McGraw Hill Education, 2018.Edition: 7th edDescription: xxxvi, 582 p. ill. 23.5 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds	Course reserves
BBA Text	Norbuling Rigter College Library Shelving No.3	658.8 ZEI (Browse shelf(Opens below))	Available		03326		Product and Services Promotion
Short-Term Loan	Norbuling Rigter College Library Reference Corner	658.8 ZEI (Browse shelf(Opens below))	Available		03325		Product and Services Promotion

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Previous	658.8 VER Services Marketing: Text and Cases	658.8 WIN Marketing Management	658.8 WIR Services Marketing: People, Technology, Strategy	658.8 ZEI Services Marketing: Integrating Customer Focus Across the Firm	658.85 CAS Brilliant Selling	659 ARE Contemporary Advertising and Integrated Marketing Communications	659 MOR Advertising & IMC: Principles and Practice	Next