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Services Marketing: Integrating Customer Focus Across the Firm

Zeithaml, Valarie A

Services Marketing: Integrating Customer Focus Across the Firm - 7th ed. - Chennai: McGraw Hill Education, 2018. - xxxvi, 582 p. ill. 23.5 cm.

Includes index

ISBN: 9789353160777

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Dewey Class. No.: 658.8 ZEI

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Services Marketing: Integrating Customer Focus Across the Firm