TY  - BOOK
AU  - Webber, Harry
TI  - Divide and conquer: target your customers through market segmentation
SN  - 723812176335
U1  - 658.8 WEB 
PY  - 1998///
CY  - New York
PB  - John Wiley & Sons
KW  - Chicken fight
N1  - Includes index
ER  -