TY  - BOOK
AU  - Czinkota, Michael R
AU  - Ronkainen, Ilkka A
TI  - International Marketing
SN  - 9788131533642
U1  - 658.8 CZI 
PY  - 2013///
CY  - India
PB  - CengageLearning Pvt Ltd
KW  - The role of culture
N1  - Includes index and glossary
ER  -