TY  - BOOK
AU  - Zeithaml, Valarie A
AU  - Bitner, Mary Jo
AU  - Gremler, Dwayne D
AU  - Pandit, Ajay
TI  - Services Marketing: Integrating Customer Focus Across the Firm
SN  - 9789353160777
U1  - 658.8 ZEI 
PY  - 2018///
CY  - Chennai
PB  - McGraw Hill Education
KW  - The supplementary materials
N1  - Includes index
ER  -