TY  - BOOK
AU  - Kotler, Philip
TI  - Ten deadly marketing sins: signs and solutions
SN  - 8126508558
U1  - 658.80 KOT 
PY  - 2006///
CY  - New Delhi
PB  - John Wiley & Sons
KW  - Consumer needs
N1  - Includes index
ER  -