TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing insights from a to z: 80 concepts every manager need to know
SN  - 8126508574
U1  - 658.80 KOT 
PY  - 2006///
CY  - New Jersey
PB  - John Wiley & Sons
KW  - Change
N1  - Includes index
ER  -