Kotler, Philip <br/><br/>
Marketing insights from a to z :  80 concepts every manager need to know. 

 - New Jersey :  John Wiley & Sons,  2006. 
 - xviii, 206 p.  24 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>8126508574 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>658.80 KOT