TY  - BOOK
AU  - Kotler, Philip.
AU  - Armstrong, Gary.
TI  - Principles of  marketing
SN  - 9789332558472
U1  - 658.8 KOT 
PY  - 2016///
CY  - India
PB  - Pearson Education
KW  - The global market place
N1  - Includes Glossary and Index
ER  -