Kotler, Philip. <br/><br/>
Principles of  marketing. 

 - 15th ed. 
 - India :  Pearson Education,  2016. 
 - xxiii, 732 p.  ill  25.2 cm. 
<br/><br/>Includes Glossary and Index 
<br/><br/><label>ISBN: </label>9789332558472 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT