TY  - BOOK
AU  - Schiffman, Leon G.
AU  - Wisenblit, Joseph.
AU  - Kumar, S. Ramesh
TI  - Consumer Behaviour
SN  - 9789332555099
U1  - 658.4 SCH 
PY  - 2016///
CY  - India
PB  - Pearson India Education Services Pvt. Ltd
KW  - Consumer learning
N1  - 5th impression; Includes Glossary and Index
ER  -