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Marketing insights from a to z :

Kotler, Philip

Marketing insights from a to z : 80 concepts every manager need to know. - New Jersey : John Wiley & Sons, 2006. - xviii, 206 p. 24 cm.

Includes index.

ISBN: 8126508574

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Dewey Class. No.: 658.80 KOT

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Empowering Young Minds

Marketing insights from a to z :