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Principles of marketing.

Kotler, Philip

Principles of marketing. - 12th ed. - New Delhi : Prentice-Hall of India Pvt Ltd, 2007. - xxiv, 599 p. ill. 28 cm.

Includes index and glossary

ISBN: 9788120332928

Subjects--Topical Terms:

Dewey Class. No.: 658.8 KOT

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Principles of marketing.