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Principles of marketing.

Kotler, Philip.

Principles of marketing. - 15th ed. - India : Pearson Education, 2016. - xxiii, 732 p. ill 25.2 cm.

Includes Glossary and Index

ISBN: 9789332558472

Subjects--Topical Terms:

Dewey Class. No.: 658.8 KOT

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Empowering Young Minds

Principles of marketing.